Fesha
- RoleVideo Production, Campaign Management, Digital Marketing
- Year2023
- NicheRetail
Overview
Abstract
Fesha is a new toys online retailer founded in Kuwait. In Arabic, Fesha means ‘Token’.
Fesha aims to provide a stress-free online shopping experience for parents by offering a variety of high-quality toys and fast delivery.
The Challenge
The main challenge faced was to promote the application through an effective marketing campaign in an extremely competitive marketplace. This required extensive market research to identify the target audience and their preferences.
Once the audience was identified, it was necessary to develop a Marketing strategy that would resonate with them, using purely digital channels. Additionally, it was important to leverage social media platforms to increase brand awareness and reach a wider audience, through content.
Our Solution
The marketing campaign for Fesha focused on highlighting the unique selling points of the brand, such as its quick delivery and wide range of toys for children of all ages.
We utilized Snapchat and Instagram to reach our target audience and create engaging and visually appealing content that showcases the products offered by Fesha.
Our Impact
Our targeted campaign delivered exceptional results, significantly boosting our Fesha’s brand awareness and sales. With a reach spanning tens of thousands of targeted customers, our ads ensured high levels of engagement, generating numerous clicks and interactions across each platform utilized.
The Campaign Results
30-Day Digital Campaign
The Instagram campaign alone reached over 100,000 Users on both iOS and Android, within the 30 day campaign period. Additionally, the Google Ads campaign contributed to a significant increase in app installs, demonstrating the campaign's success in driving potential customers to take action.
By leveraging the power of Instagram, Google Ads, and Snapchat, Fesha experienced a significant increase in brand visibility, engagement, and sales. Our strategic approach to advertising, combined with the compelling content we developed, led to a successful digital marketing campaign that exceeded our client's expectations.
