Outline
- RoleSocial Media Content Creation
- Year2022-24
- NicheInterior Design & Architecture
Overview
Sophisticated Interior Design
Outline is an Interior Design company based in Kuwait, with a variety of clients ranging from Residential, Corporate and other large-scale projects.
Outline Co.
Outline is an Interior Design company based in Kuwait, with a variety of clients ranging from Residential, Corporate and other large-scale projects.
Brand Positioning via Social Media
Outline approached us to refine their Social Media Content in order to build Brand Exposure and position themselves as the leading Design Solution Provider in Kuwait.
The challenge
The Challenge was simple — on the surface. Differentiate Outline from a menagerie of Interior Design & Architecture companies in Kuwait. What was intriguing was the ‘How’. How do you differentiate an Interior Design & Architecture Company in Kuwait?
Our Solution
Since the Branding of Outline wasn’t comprehensive, we created a brief Social Media Guideline (Design System) by adapting existing assets and adding a Typographic System, Color Palette, and Iconography.
Combined with 3D Renders, this allowed the Instagram Account of Outline to be consistent yet flexible for a variety of projects; be it Interior Design or Architecture.
Quasi-Website
Additionally, since Outline didn’t have a website, we suggested to use their Instagram as a quasi-website. Detailing their team, philosophy, as well as project overviews via Instagram highlights. These overviews used customized Illustrations focusing on the key defining feature of each project.
Our Impact
Outline Co. successfully differentiated itself from its competitors, netting them not just a boost in Brand Image but also in new clients and conversions.
