Reform

Role
Social Media Content Creation, Design Management
Year
2023-
Niche
Fitness, Personal Training

Overview

An all-inclusive gym

When we speak of inclusivity, we don't simply mean a gym that has all the equipment or expertise one would need.

The ethos behind our work for Reform has always been true inclusivity; where no matter who you ar or what you do, whether you've never lifted a dumbbell or are a CrossFit champion -- you have a place at Reform.

An emotional connection, backed by key selling propositions

With strategic usage of motivational content via Instagram Reels, Typography and Voiceovers, we aided Reform in forming a connection with its audience on multiple levels.

Dynamic Creative Direction

To ensure the content remains evergreen, we utilized a constantly shifting creative direction. This meant that while the core tenets and focus of the content remained consistent; the composition, lighting, time of day, color grading, and other aspects remained in flux.

A COHESIVE SOLUTION

Design Management

Whether it was logo refinement or designing new trainer profiles, a cohesive design solution has been a vital aspect of our work with Reform.

In the evolving contemporary design world, we utilized tenets that were familiar as well as foreign, yet consistent with the image of Reform

PR Tie-Ups

To ensure Reform's USPs were being communicated to its prime audience, we identified entities within Kuwait who's members would benefit from a membership at Reform.

This strategic targeting of students and employees alike for the offers enabled Reform to bring their ultimate goal of creating a healthier Kuwait to reality.

OUR IMPACT

Over the 8 months in our relationship with Reform in January 2023, we've increased their clients by 100%, to the point of a waiting list for new clients.

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