Reform
- RoleSocial Media Content Creation, Design Management
- Year2023
- NicheFitness, Personal Training
Overview
An all-inclusive gym
When we speak of inclusivity, we don't simply mean a gym that has all the equipment or expertise one would need.
The ethos behind our work for Reform has always been true inclusivity; where no matter who you or what you do, whether you've lifted a dumbbell or are a CrossFit champion -- you have a place at Reform.
An emotional connection, backed by key selling propositions
With strategic usage of motivational content via Instagram Reels, Typography and Voiceovers, we aided Reform in forming a connection with its audience on multiple levels.
Dynamic Creative Direction
To ensure the content remains evergreen, we utilized a constantly shifting creative direction. This meant that while the core tenets and focus of the content remained consistent; the composition, lighting, time of day, color grading, and other aspects remained in flux.
A COHESIVE SOLUTION
Whether it was logo refinement or designing new trainer profiles, a cohesive design solution has been a vital aspect of our work with Reform.
In the evolving contemporary design world, we utilized tenets that were familiar as well as foreign, yet consistent with the image of Reform
OUR IMPACT
Over the 8 months in our relationship with Reform in January 2023, we've increased their clients by 100%, to the point of a waiting list for new clients.
